Press Release - June 2009

Timing of direct mail campaigns is crucial, survey shows

The timing of direct mail campaigns is often overlooked, but it is one of the key factors in gaining a response, according to a recent survey.

In a survey of 1,000 consumers, two-thirds said the timing of direct mail pieces is most likely to result in a response.

The results are backed up by a Royal Mail study showing that those in the financial sector are most likely to respond on a Saturday, while overall response levels were highest for mail pieces received on Wednesdays, Thursdays and Saturdays.

The survey also suggested that event triggers can be crucial in improving responses, particularly within the 35 to 44 age bracket, where many "life events" occur such as buying a house, getting married and having children.

Other timing triggers may be through transactions, when a customer breaks through a particular spend barrier or buys a particular item.

Extracts taken from an article by Matt Whipp, printweek.com

For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:

Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.