Do you typically wait for the phone to ring to see how your campaign is performing? A typical problem with traditional direct mail is that you do not know what is happening until your customer contacts you.
With our Real-Time Online Tracking tool, you have the facility to view your campaigns and their effectiveness. Using personalised URLs as part of your direct mail activity, you can see who is responding and what information they are looking at as well as what information they have not, which allows you to analyse the results of your campaign before it is even finished with the option of tracking it against an e-mail campaign side by side.
Not only can you track the overall effectiveness of a campaign, but also track the relative effectiveness of any combination of elements within the campaign.
