Profiting from Data in B2B Marketing

Organised by:
Dates: Thursday 14th May 2009
Venue: Marylebone Hotel, Welbeck Street, London W1G 8DN
Who should attend: Marketers and data professionals working in the B2B marketing sector
Cost DMA members: standard £225.00 (+VAT); charities £191.25 (+VAT)
Non members: standard £295.00 (+VAT); charities £250.75 (+VAT)

This course will help marketers identify their best prospects through intelligent data analysis and sourcing. This will enable them to maximise return on data investment, increase the impact of data and become the expert for successful data acquisition and application in B2B marketing.

The B2B space is no less a complex and dynamic environment than the B2C space. Indeed, many would argue that it is more so:

  • There is the additional diversity of a huge range of products and services being traded that have no counterpart in the consumer world;
  • There are often political and institutional dynamics involved in business decision-making;
  • Many contacts are often involved, in a wide variety of roles;
  • Those contacts are still human beings but may react differently and unpredictably in a business environment;
  • There are fewer socio-demographic or geo-demographic tools available to the B2B marketer.

Agenda:

09:00 Registration and coffee
09.30 Welcome and introduction by your workshop leader
Gary Kemp, Managing Director, Connection2
10.00 Data sources and types
Andrew Fielder, Head of B2B Marketing Products, Equifax
10.30 Staying 'data driven' despite the misery of the 'credit crunch'!
Rosemary Smith, Managing Director, RSA Direct
11.15 Refreshments and networking
11.30 Data Protection and compliance best practice
Liz Woodbridge, Key Account Manager, Mardev
12.15 Case study one - finding a profitable path through multi channel marketing using data
Julia Screech, Data Director, Proximity London
13.00 Networking lunch
14.00 Building and maintaining B2B data
Alex Helbig, Client Services Director, Connection 2
14.30 Data conditioning: making data fit for purpose
Keith Jones, Commercial Director, Qbase Data Services
15.00 Questions and tea
15.15 Developing a B2B market segmentation strategy
Dan Wood, Senior Analyst, Information Arts
16.00 'Less stick more carrot' Reaping the rewards of great data
Two real life case studies showing what you can do with great data Chris James, Client Service Director, Lorien Unique
17.00 End of day

For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:

Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.