Personalised URLs and websites

Lorien Unique can help you to use your customer data and creative to design and produce personalised URLs (PURLs) and personalised websites for your marketing campaigns.

Personalised URLs are two things.

Firstly, they are URLs which are personalised. In most cases, this is using the a 'my' version of the company’s website address with recipient's first name and last name as the suffix e.g. www.mydomainname.com/firstname.lastname

And, secondly, it also refers to the website that they link to, which, like its counterparts in direct mail, email and SMS, also features dynamic content marketing.

The benefit of using them as part of an integrated direct marketing campaign is that they:

  • help to increase response rates
  • maintain the impact and relevancy of the campaign throughout the journey, from receipt to response
  • further enhance your brand recognition
  • enable you to effectively track, measure and analyse your campaigns in real-time
  • provide a means to collect additional information and insight on a one-to-one basis.
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Plus, if you combine this with personalised and dynamic emails and/or personalised and dynamic direct mail, then you have a compelling, powerful and highly responsive campaign.

To see an example of a personalised URL (PURL) and website, please see the link below:

For more information about how Lorien Unique can help you to improve your response rates, please contact:

Tel:     +44 (0)8703 344400
Email: enquiries@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.