Lorien Unique can help you to create highly responsive direct mail campaigns, which drive the most amount of value from your data, customer insight and creative.
If you want to produce direct mail campaigns that outperform the industry standard then dynamic content marketing is your best chance to achieve this.
Direct mail campaigns that Lorien Unique have helped design and deliver for our clients have experienced response rates ranging from 9% up to 33%.
Like personalised and dynamic emails, the direct mail can feature multiple levels of personalisation and dynamic content. It can accommodate a multitude of sizes, designs and finishes.
Plus, if you combine the personalised and dynamic direct mail, with personalised and dynamic email, personalised URLs and websites to create an integrated campaign, then your success levels can be even greater.
And, if you want to reduce the impact your mailing has on the environment then dynamic content marketing has many benefits over its lithographic competitors. You can mail less because your campaigns are much more targeted, the response rates are so much higher and there is little waste.
Also, you can use a wide variety of recycled and recyclable FSC accredited papers, environmentally friendly laminates and envelopes.
To see an example of a personalised and dynamic direct mailer, which highlights all of the areas that feature dynamic content, please click on the link below:
For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:
Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com
Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.