Press Release - January 2009
The first of the joint initiatives between the two organisations' is a series of highly targeted campaigns to promote the Institute's spring conferences. Both the IDM B2B Marketing Conference and the Annual IDM Data Summit will be promoted using highly personalised direct mail, email and personal web pages.
Representatives from Lorien Unique will also join the IDM's expert speaker faculty to deliver practical training to the marketing profession on the potential of dynamic content when incorporated into promotional programmes.
IDM Marketing Director, Lisa Turner says:
"We're excited to be working with Lorien Unique. For the IDM, the partnership is right on mission, which is to keep our profession abreast of new techniques, new media and new practices. We recognise dynamic content as being groundbreaking technology that will help organisations large and small to deliver more engaging, responsive campaigns"
Chris James, Client Services Director, Lorien Unique adds:
"Lorien Unique are proud to be a supporter and partner of the IDM and relish the opportunity to help educate their members about dynamic content marketing. The direct marketing mantra of the right message, to the right person, at the right time and via the right channel is now available to all marketers through dynamic content marketing but it isn’t a mainstream direct marketing discipline, yet. We hope to change this by working with leading direct marketing organisations, like the IDM, to promote its benefits through live project case studies."
“The IDM spring conference promotion for the Annual IDM Data Summit launched on 22nd January 2009 and the B2B Conference will commence the week commencing 2nd February. To view a personalised web page for the Data Summit, visit www.mydatasummit.com/lisa.turner
About the IDM
The IDM is the professional development body for individuals and companies that wish to improve their direct, data and digital marketing effectiveness. It is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity.
The IDM offers training, qualifications, events and information spanning every level, sector and discipline within direct, data and digital marketing.
To find out more about the IDM, visit www.theidm.com
For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:
Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com
Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.