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Issue: October 2008

Lorien Unique - Automotive Campaign

We have recently produced our own sectorised campaign targeting the automotive industry. The campaign was created to demonstrate some of the things that we can do for our clients using dynamic content marketing.

It features a dynamic and personalised direct mail piece, email and website. The direct mail piece was designed in the form of a personalised number plate.

The number plates were created based on a combination of initials, company name, first name or last name.

Inside the direct mailer, you will find a personalised letter that includes a reference to other colleagues (in this case of Chris Mott’s, Head of Marketing, Lorien Unique) who were also sent a mailing.

There is a personalised and dynamic map inside. This highlights the quickest route to Chris’s local Mercedes-Benz dealer*, the distance away and the time it would take to get there by car.

It also features an example of how the recipient (Mercedes-Benz in this case) could use the data they hold for a dynamic content marketing campaign.

On the back cover is an aerial map highlighting where Chris works.

The dynamic email features elements of the direct mailer to demonstrate that dynamic content marketing can be produced in print and via email and online. Plus, both communications direct Chris to a personalised URL (PURL) – www.mylorienunique.com/chris.mott - and include a pre-populated form to collect additional information.

We are producing a series of campaigns like this for various industry sectors to promote and showcase what we do and how we can help our clients and their agencies.

To see the full case study and other work we are proud of, please click here

*This is an internal sample for Chris Mott, Head of Marketing, Lorien Unique and pretends that Chris works for Mercedez-Benz.

For more information about how Lorien Unique can help you and your business, please contact Antonia Fielding, Senior Account Manager at:

Tel: +44 (0)1753 768489
Mobile: +44 (0)7595 400871
Email: antonia.fielding@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.