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New staff
Chris James, Client Services Director, joins from Reed Exhibitions where he was the Exhibition Director of The International Direct Marketing Fair.
Chris’s role is to manage and drive excellent customer service and to generate new business. Chris is joined by Chris Mott, Head of Marketing, Antonia Fielding, Senior Account Manager and Simon Young, Account Manager, who were all members of Chris’s team at Reed. |
Click here for more details…
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Out with the old…and in with the new
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To coincide with all of the new developments taking place at Lorien Unique, we’ve given our website a makeover.
We hope you like it. This is phase 1 and over the coming months we’ll be adding, updating and improving this until it ‘practices what it preaches’.
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Click here to find out more…
And the winner is…
We’ve worked on some really exciting campaigns over the last 12-months, which have enabled us to really demonstrate the power and capabilities of dynamic content marketing.
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The first of these awards took place a few weeks ago at the Grosvenor House Hotel, where we received a highly commended in the ‘Intelligent use of data in a business-to-business campaign’ category.
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Thank you to Marcus Orme from Listlab and Tim Davies and Dan Elliott from Elliottyoung, who joined us on the evening.
Details about other awards we have been shortlisted for can be found on our website at www.lorienunique.com/awards.html.
Work we are proud of
We have recently produced our own sectorised campaign targeting the automotive industry. The campaign was created to demonstrate some of the things that we can do for our clients using dynamic content marketing.
It features a dynamic and personalised direct mail piece, email and website.
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The direct mail piece was designed in the form of a personalised number plate. The number plates were created based on a combination of initials, company name, first name or last name.
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Click here to find out more…
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Events and workshops
We recently presented a workshop at the Marketing Direct Forum in Winchester. Ours was the last slot of this two-day event, so we had some work to do in keeping the audience captive. Nevertheless, the presentation went very well and gave us the chance to promote the benefits of dynamic content marketing through a case study led workshop.
Thank you to Chris Plunkett and Noelle McElhatton for giving us the opportunity to take part.
If you are you interested in attending one of our own ‘dynamic content marketing’ workshops, then please let me know by reply.
Anyway, that’s it for this month.
Yours sincerely,
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Top tips for dynamic content marketing
Dynamic content marketing campaigns have an instant impact, they help brands to develop a much better connection with customers and they generate a much greater response.
But what do you need to know to make this a reality?
Click here for top tips…
Things we like…and dislike
We like:
The wife of a colleague is expecting a baby in February and is 22-weeks pregnant.
Last week she received a timely direct mailer from Cow & Gate, who are the number 1 baby feeding brand in the UK.
Click here to find out why...
Moving up in the world
We’ve recently taken office space in central London between the Gherkin and Leadenhall Market.
Happy Halloween
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