Maximising the Benefits of Dynamic Content Marketing for your Agency and Clients

Organised by:
Dates: Wednesday 23rd September 2009
Venue: 107 Leadenhall Street, London
Who should attend: Creative Directors, Account Directors and Managers, Data Planners from direct marketing Agencies
Cost FREE to attend

This half-day workshop is specifically targeted at agency professionals. In a series of 30-minute sessions, we will explain what dynamic content marketing is, why organisations should be using it, how to design and plan your campaign and how it all works.

This seminar is FREE to attend. To reserve your place and for more information, please contact Chris James, Director, on 01753 768466 or email chris.james@lorienunique.com.

Programme:

8:45am-9:10am: Tea/Coffee
9.10am– 9.30am: Session 1 - What is Dynamic Content Marketing?
How does it differ from Variable Data Print? Antonia Fielding runs through some real life examples and explains the jargon.

Antonia Fielding, Senior Account Manager, Lorien Unique
9.30am– 10.15am: Session 2 – Why Dynamic content marketing works
Chris looks at the typical inbox, doormat and in tray and reveals why Dynamic Content Marketing is a proven success

Chris James, Director, Lorien Unique
10.15am– 10.45am: Session 3 – It’s all in the planning
Where do you start and what do you need to look out for when planning your dynamic content marketing campaigns? Chris gives some practical advice and suggestions to get you started on the right foot.

Chris Mott, Head of Marketing, Lorien Unique
10.45am– 11.00am: Tea/Coffee
11.00am– 11.45am: Session 4 – How it all works
Grahame provides a brief insight in to what happens behind the scenes and the useful things to know and understand whilst you are planning and developing your campaigns.

Grahame Farr, Studio Manager, Lorien Unique
Lunch

For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:

Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.