Increasing Response Rates Using Dynamic Content Marketing

Organised by:
Dates: Wednesday 8th July 2009
Venue: 107 Leadenhall Street, London
Who should attend: Managers and Directors responsible for marketing, direct marketing, data, CRM and loyalty programmes for acquisition and retention across B2B, B2C and Not-for-Profit
Cost FREE to attend

This half-day workshop is specifically targeted at client side marketers professionals. In a series of 30-minute sessions, we will explain what dynamic content marketing is, why organisations should be using it, planning your campaign, the importance of data, what works…and what doesn’t and how to brief your creative.

This seminar is FREE to attend. To reserve your place and for more information, please contact Chris James, Director, on 01753 768466 or email chris.james@lorienunique.com.

Programme:

08:30am-9:00am: Breakfast
9.00am– 10.00am: Right message, right person, right time.
What is dynamic content marketing, what are the benefits and why you should be doing it?

Chris James, Director, Lorien Unique
10.00am– 10.30am: It’s all in the planning.
Where do you start and what do you need to look out for when planning your dynamic content marketing campaigns? Some practical advice and suggestions to get you started on the right foot.

Chris Mott, Head of Marketing, Lorien Unique
10.30am– 10.45am: Tea/Coffee
10.45am– 11.15am: Making sure your data is 'fit' or 'fitter' for purpose.
Data is the single most important part of any dynamic content marketing campaign. If your data is out-of-date, inaccurate or 'dirty' your campaign will fail. This session looks at the importance of auditing your data and how to prepare and enhance it for use in your campaign.

Iain F. Lovatt, Executive Chairman, Blue Sheep
11.15am– 11.45am: What works…and what doesn't.
Real life examples of success and failure.

Chris James, Client Services Director, Lorien Unique
11.45am– 12.00pm: Q&A
Lunch

For more information about how Lorien Unique can help you to improve your response rates, please contact:

Tel:     +44 (0)8703 344400
Email: enquiries@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.