Exploding the Digital Myth

Organised by:
Dates: Thursday 18 June 2009
Venue: Marylebone Hotel, Welbeck Street, London W1G 8DN
Who should attend: Anyone involved in digital marketing including account managers, creative directors, data planners and strategists from agencies
Cost DMA members: single half-day £125 (+VAT); both half-days £225 (+VAT)
Non members: single half-day £165 (+VAT); both half-days £305 (+VAT)
Charities receive a 15% discount

Two half-day workshops designed to teach you to stay ahead of the competition by converging the newest trends in technology with creativity and consumer insight.

In the ever changing digital landscape the importance of an effective creative digital campaign has brought about the need to converge different digital channels to creatively deliver relevant digital campaigns to the target consumer. At this event, find out how to weave the newest fads and various aspects of digital marketing into the fabric of your campaign to creatively engage your consumer.

This event will:

  • Learn how to converge creativity, data and strategy with the newest trends and technology to create timely campaigns to reach your target consumer.

  • Understand the consumer's relationship to technology to create relevant digital campaigns.

Who should attend:

  • agencies, suppliers and clients

  • account and campaign management

  • creative directors

  • planners and strategists

  • anyone involved in digital marketing

Programme:

Thursday 18 June 2009

09.00 Registration
9.30 The converging world and its effect on the digital landscape
Piggy Lines, Executive Creative Director, Carlson Marketing
10.00 Technology and data – dynamic content marketing
Chris James, Client Services Director, Lorien Unique
10.30 Doing digital by the numbers
Ian Hughes, Managing Director, Consumer Intelligence
11.00 Questions and coffee
11.15am– 12.00am: What works…and what doesn't.
Real life examples of success and failure. Chris James, Client Services Director, Lorien Unique
12.00pm– 12.45pm: Briefing your creative.
This is where your data, content and messaging come together. This session looks at how to brief your creative team and all of the elements you need to consider. As well as some of the experiences which have been gained from one of the leading agencies specialising and driving dynamic content marketing. Neil Stanhope, Managing Director, Underscore – TBC
Lunch

For more information about how Lorien Unique can help you to improve your response rates, please contact:

Tel:     +44 (0)8703 344400
Email: enquiries@lorienunique.com

Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.