Our latest investment and development has given us the ability to create variable e-mails incorporating the latest image and text personalisation.
Personalising the e-mail with image and text maximises the impact and increases the response rate. Personalised e-mail is proven to have a far better response and open rate than standard e-mail, our recent campaigns have seen open rates reach 80% and response rates as high as 60%.
Our online tracking system also allows us to report the effectiveness of the campaign in real-time. The ability to track responses allows us to understand more about the profile of your customers and the best time to communicate with them.
