The evolution of digital printing has made fundamental changes in the printing process. It has eliminated many stages that were time, energy and resource consuming and accompanied by liquid, solid waste and fumes.
The use of chemistry for film and plate processing is eliminated with digital print, as is start up substrate waste.
In conventional offset, the high costs of set-up and the small differential in cost per 1000, mean that businesses often buy more than need ‘just to be safe’, which inevitably leads to waste. Prior to the advent of digital printing, it is estimated that more than 56% of all print was thrown away unused*.
So, when compared against traditional offset lithographic printing, digital print is by far the more environmentally friendly of the two. Lithographic printing is an industrial process but digital printing is a computerised process, which is by its very nature less demanding of resources and less wasteful as conventional print.
While film and plate processing no longer require the large amount of equipment they once did, there are still issues of waste chemical solution disposal, fume extraction, disposal and storage of used plates and film as well as health problems associated with silver halide films.
From a direct mail perspective, marketers and their agencies can now produce the exact number of pieces required for their mailings. There isn’t any requirement for overs or spare.
Plus, digitally printed direct mail that uses dynamic content marketing has a much greater response rate. So, if you want to reduce the impact your mailing has on the environment then you can mail less because your campaigns are much more targeted and the response rates are so much higher.
For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:
Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com
Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.
* HP Indigo Environmental White Paper