Press Release - July 2009
Data is fundamental to all forms of direct marketing but for the types of one-to-one communications that Lorien Unique help to design and deliver for their clients, data plays an even bigger role.
Highly personalised, highly targeted and highly relevant, all of the content – messaging, copy and creative – is driven by data. And data quality and accuracy can be the difference between great success and abject failure.
Speaking about the tie up with Blue Sheep and Cyance, Chris James said.
"Accurate data is the keystone to the projects that we work on. Blue Sheep and Cyance are able to work with our clients to quickly audit their data and give an instant quality check. Identifying issues quickly and estimating the cost of remediation, which ultimately saves our clients thousands and thousands of pounds."
Once the issues and irregularities have been identified, Blue Sheep and Cyance then look to clean and enhance the data by inserting missing information, correcting errors and establishing a range of demographics including industry sector, company size, turnover etc. Commenting Chris Mott, Head of Marketing at LU said, "In the past, the Lorien Unique data team have spent a great deal of time manually cleaning data because in its original state, the data received, has simply been unusable. However now, by partnering and working with Blue Sheep and Cyance on data quality, profiling and enhancement, this pain has been taken away and critically, they are able to do this important work more accurately, more efficiently and more quickly. Plus, the additional insight that the reports provide is fascinating. And the analysis by SIC code is very interesting particularly when clients overlay this against their perceptions. As a result, the reports always increase our clients understanding of who their customers and prospects really are and highlight important issues relating to data quality. It's a must do experience for every Marketing Manager and Director." Commenting on the partnership with Lorien Unique, Iain Lovatt, Executive Chairman, Blue Sheep said "Driving business performance through data strategy development is at the heart of the Blue Sheep business and the data quality issue is one that we face on a daily basis. So, we’re delighted to be working together with Lorien Unique on such an important aspect of their business and one that really does demonstrate how organisations can use data more intelligently to increase response." Mike Housley, Managing Director, Cyance said "At Cyance, everything we do is geared towards improving return-on-investment for our clients. Correcting data quality issues is often a relatively quick win for many of the businesses we work with. So, our partnership with Lorien Unique is a logical one and the data driven approach that their technology facilitates is a really innovative approach to direct marketing." Note to Editors For more information, please contact Chris James, Director, on 01753 768466 or email chris.james@lorienunique.com About Lorien Unique Lorien Unique is a marketing technology company specialising in dynamic content marketing. It uses its technology and expertise, combined with data, creative and content, to increase the impact, relevance and effectiveness of their client’s direct marketing campaigns. To find out more about Lorien Unique, visit www.lorienunique.com About Blue Sheep Blue Sheep® was founded in 1983 and is now recognised as an innovative, industry-leading B2B Marketing Services provider. The business has an enviable client portfolio which lists many household names and has grown organically through the development of its trademark services and leading online and offline products and services. To find out more about Blue Sheep, visit www.bluesheep.co.uk About Cyance Clever b2b marketing: that's what you get from Cyance. As proven b2b experts, we offer a level of business marketing intelligence that's hard to beat. By combining our know-how with the most advanced marketing science, we'll give you a unique insight into the world of digital and data marketing - and then show you how to exploit it to your fullest advantage. To find out more about Cyance, visit www.cyance.co.uk For more information about how Lorien Unique can help you to improve your response rates, please contact Tel: +44 (0)1753 768466 Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.
Chris James, Director at:
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com