Press Release - October 2009
Chris James, a Director at Lorien Unique, attributes much of this growth to new business wins in the automotive, tourism, publishing, and public sector, which he says have helped to increase year-on-year revenues and expanded its client base in excess of 300%.
He continues "In many respects, Lorien Unique is something of a barometer for the direct marketing industry. Our business sits in the delta between data and creativity. The campaigns we produce for our clients are dependent on high quality data because nothing else will do. And the creative for a Dynamic Content Marketing campaign needs to be approached in a slightly different way, making it a specialist skill. As a result, while our business grows, so too do those of the data companies and creative agencies that we work alongside and for."
"Over the past nine months, I believe that Dynamic Content Marketing, variable data marketing or personalised marketing, has had a breakthrough. Marketing Directors and Agencies are now starting to understand what we do and why they should be doing it. Before that, we used to turn up and most Marketing Directors would hide behind the sofa. What we did looked scary because it involves change and change often means hard work."
"We're now seeing a significant shift in behaviour. Marketing Directors have seen our work in the market, and have started to recognise the opportunities available for them to do something genuinely intelligent with their own data and propositions."
Tim Hallac, Managing Director at marketing agency Mabox, reinforces this believe and comments, "We've recently worked with Chris and Lorien Unique on campaigns for the InterContinental Hotel Group, The Grocer and Hampshire County Council, which feature a combination of direct mail, email and personalised URLs (PURLs). It's interesting and challenging work, our clients get really excited about and love. And I do get the feeling that this highly targeted, highly relevant†approach is the future of the direct marketing industry."
"One in four of our new projects use Dynamic Content Marketing and we expect this trend to continue. And because there doesn't appear to be any limit on just how targeted these campaigns can be, the possibilities are endless."
Note to Editors
For more information, please contact Chris James, Director, on 01753 768466 or email chris.mott@lorienunique.com
About Lorien Unique
Lorien Unique is a marketing technology company specialising in dynamic content marketing. It uses its technology and expertise, combined with data, creative and content, to increase the impact, relevance and effectiveness of their client’s direct marketing campaigns.
To find out more about Lorien Unique, visit www.lorienunique.com
About Mabox
To find out more about Mabox, visit www.mabox.co.uk
For more information about how Lorien Unique can help you to improve your response rates, please contact Chris James, Director at:
Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com
Alternatively, click here and complete our 'Find out for yourself' enquiry form and we will contact you.