Press Release - July 2009

Bang on the Door and Itsyourstory bring Fairy Girl to life in new digital print venture


Children's book publishers Itsyourstory has joined forces with Bang on the Door in a new print-on-demand venture which will see children propelled into the magical world of Fairy Girl.

The collaboration marks the first time in the UK that a children's property has been brought to life through photo-personalisation, enabling the child to directly engage with the character of Fairy Girl through the latest digital print technology.

'< Name of Child > and Fairy Girl's Unicorn Hunt' launches this month and sees the child's face incorporated into all the illustrations and their name and information about them woven into the story.

The printing of the bespoke books is outsourced to dynamic content marketing specialist Lorien Unique. Using its technology and expertise, Lorien Unique has built a system that enables the highly personalised books to be produced on a weekly basis, quickly and efficiently, via one of its HP Indigo 3150 digital presses.

Chris Mott, Head of Marketing at Lorien Unique, says: “The Itsyourstory books are a really fun and imaginative application of the Lorien Unique technology and very different to our day-to-day work, which is largely direct marketing based.”

“What they have in common is the fact that they demonstrate how combining data with relevant information and a strong creative can create a compelling communication or product that will ultimately be read, and in the case of the books, kept for a very long time.”

Holly Wright, director of Itsyourstory comments: “Photo-personalisation is a new area of book publishing with enormous potential. Customers readinesses to buy online, their familiarity with digital photography and the impact of high-quality personalisation through digital print have all contributed to the growth of our business.”

The Fairy Girl book costs £19.99 and can be bought at the website www.itsyourstory.co.uk.

Bang on the Door
Bang on the Door was established in 1986 by Karen and Sam who met and started designing together at art college and then went on to sell their designs on t-shirts on a market stall in Camden, London. The Bang on the Door characters and their products are now loved by many and include Groovy Chick, Fairy Girl and Football Crazy. For further information please visit www.bangonthedoor.com.

Itsyourstory Limited:
Itsyourstory launched in 2004, specialising in photo-personalised children's books. It was the first company in the UK to offer books which include the child's face in the illustrations as well as their name and information about them in the text. It has a range of eleven books for children aged two to eight and also sells personalised birthday cards, thank you cards and party invitations. The Love Is… book is its first product for adults. For further information please visit www.itsyourstory.co.uk.

For more information about how Lorien Unique can help you to improve your response rates, please contact
Chris James, Director at:

Tel: +44 (0)1753 768466
Mobile: +44 (0)7717 423285
Email: chris.james@lorienunique.com

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